Helping You Understand Customers and Make Better Decisions
CustInsight is an independent resource for customer insights, customer feedback, CX metrics and practical tools that make customer data easier to understand and use.
Make Customer Understanding More Practical
Customer Data Should Be Easier to Understand
Businesses collect more customer information than ever, but turning that information into a useful decision is often the difficult part.
Customer surveys, support conversations, reviews, retention data and product behavior can all provide useful information. But numbers and feedback only become valuable when people understand what they mean.
CustInsight was created to make that process simpler. We focus on practical explanations of customer experience concepts, straightforward calculators and useful resources for people working with customer feedback and customer data.
Our goal is not to make customer research sound more complicated. It is to help readers understand the metrics, methods and tools they can actually use.
Practical Resources for Understanding Customers
CustInsight focuses on the core areas that help businesses measure, interpret and improve customer experience.
Customer Insights
Learn how research, behavioral data and feedback can reveal useful patterns about customer needs and experiences.
Customer Feedback
Understand surveys, Voice of the Customer programs, reviews, interviews and other feedback methods.
CX Metrics
Learn how NPS, CSAT, CES, retention and churn are calculated and what each metric can tell you.
CX Software
Understand customer experience software, feedback platforms and related tools before choosing a solution.
Clear Information Before Complicated Terminology
Our content is designed to help readers understand a subject before asking them to make a decision.
Browse CustInsight →Practical Explanations
We aim to explain customer experience concepts in straightforward language.
Useful Calculations
Our calculators are designed around established formulas and clearly defined inputs.
Relevant Sources
Where factual verification is important, we aim to use reliable primary or authoritative sources.
Regular Review
Topics involving software, methods or changing information may be reviewed and updated as needed.
Built for People Who Want to Understand Customers Better
You do not need to be a customer experience specialist to use CustInsight.
What Readers Can Expect From CustInsight
The site is built around clarity, usefulness and responsible presentation of customer experience information.
Clarity
We prefer straightforward explanations over unnecessary jargon or complicated language.
Practicality
Our guides and tools are intended to help readers understand concepts they can use in real situations.
Transparency
We aim to clearly distinguish educational information, calculations, comparisons and commercial relationships.
Independent Information and Commercial Disclosure
CustInsight may publish software comparisons, reviews or resources that include affiliate relationships or other commercial links in the future. When applicable, those relationships should be clearly disclosed. Commercial relationships do not change the goal of providing useful and understandable information to readers.
Understand the Numbers. Understand the Feedback. Understand the Customer.
Browse CustInsight’s customer experience resources, practical guides and free tools.