Customer Insights, Feedback Tools & CX Resources for Better Decisions
Measure customer experience, understand feedback and turn customer data into useful decisions with free tools, practical guides and independent software resources.
Start With What You Want to Understand
CustInsight organizes customer experience topics around the questions businesses actually need to answer.
Customer Feedback
Learn how to collect, organize and use surveys, reviews, interviews and other forms of customer feedback.
Surveys • VoC • FeedbackCX Metrics
Understand NPS, CSAT, CES, retention, churn and other measurements used to monitor customer experience.
NPS • CSAT • CESCustomer Insights
Turn behavioral data, feedback and research into clearer explanations of what customers need and why.
Research • Behavior • InsightsCustomer Success
Improve onboarding, satisfaction and retention while finding the customer problems that lead to churn.
Retention • Loyalty • ChurnTurn Customer Metrics Into Useful Answers
Simple calculators designed to help teams understand customer experience and business performance without complicated spreadsheets.
NPS Calculator
Calculate Net Promoter Score from promoters, passives and detractors.
CSAT Calculator
Calculate your customer satisfaction score from survey responses.
Churn Rate Calculator
Find the percentage of customers lost during a selected period.
Customer Retention Calculator
Measure how effectively your business keeps customers over time.
Customer Lifetime Value
Estimate the value an average customer contributes during their relationship with a business.
Survey Sample Size Calculator
Estimate an appropriate survey sample using population size and confidence settings.
Customer Data Is Useful Only When You Understand It
CustInsight focuses on the practical steps between collecting customer information and deciding what to do with it.
Learn About Customer Insights →Measure
Start with feedback, satisfaction, retention and other useful customer metrics.
Understand
Add context to the numbers and identify patterns, customer needs and friction points.
Act
Use the insights to improve products, support, onboarding and customer experience.
Customer Insight Guides Without the Jargon
Learn the methods, metrics and software behind better customer understanding.
What Are Customer Insights and How Do You Find Them?
Learn how customer data, research and feedback become insights that support better business decisions.
Complete guide coming soon →Voice of the Customer
Understand VoC research, feedback sources and how businesses organize what customers are saying.
Read soon →NPS vs CSAT vs CES
Understand what each customer experience metric measures and when each one is useful.
Read soon →Making Customer Understanding Easier
CustInsight provides practical tools, research-driven guides and software resources for people who want to understand customers, measure experience and make better decisions.
About CustInsight →Start Turning Customer Feedback Into Useful Insight
Use CustInsight’s free tools and practical guides to measure customer experience and understand what your customers are telling you.